Digital strategy for Visilab
Brief de la campagne
Visilab saw an opportunity to provide an enhanced service for their clients by using online tools. They recognised their website as key to driving business to retail Point-of-Sale, where staff are able to properly address clientele.
Since the launch of their website, blue-infinity has provided Visilab with digital communication consulting and solutions, including Community Management for the brand’s Facebook presence, event campaigns, AdWord campaigns and SEO.
Priority was given to the creation of new online services to drive retail foot traffic.
In order to drive traffic to stores, blue-infinity set up a Search Engine Advertising (SEA) campaign for each retail outlet (65 stores) in order to direct users to their closest Visilab store, using localization of their search query.
Following the huge success of the campaign, the brand asked blue-infinity to manage all Adword campaigns. We have since implemented advanced functionalities such as « click to call » that allows mobile phone users to contact a retail outlet directly via search results on Google.
